Working in the field of UX

Working in the field of UX. Zayera's journey working since the year 2000.


Zayera Khan

11/6/20233 min read

I started working in UX and Information Technology after my Master's degree in Interaction Design. My first degree is in Cognitive Science, focusing on Human-computer interactions (HCI). Initially, I wanted to understand the human mind and its functions. Human-computer interaction led me to identify problems. Being analytic, doing user testing, and observing what functions or not.

Interaction design taught me to solve the problem and design solutions. To create and aim for improvements. Focus on users and customers: design and iterate.

𝟮𝟬𝟬𝟬 - 𝟮𝟬𝟬𝟭

Usability Consultant at the UX Group for Cambridge Technology Partners. This job led me to Amsterdam and California, although I was based in their Stockholm office. I felt the high times of the IT boom at my first job.


Interaction designer at Unamite, an Accenture startup in Switzerland. The start-up experiment did not fly, and I was laid off after six months. Due to my Swiss partner, I relocated to Switzerland and tried out how to live and work there.


Research assistant at MMI-Group at ETHZ, Switzerland. Due to the IT bubble bust, it was impossible to find an IT job, and I had my first unemployed period. Luckily, the Swiss unemployment authority found me an occupation to fill my unemployment gap and keep me motivated.


Usability consultant (in-house) for Bluewin, Swisscom Fixnet, Switzerland. To date, this has been the best workplace in my life. I could work on new exciting projects, innovate, and create new products and services. I also learned to manage conflicts and lead a design team for a strategic project. This period of my life was very demanding, as I became a workaholic and focused on results with goal-driven behavior. As a result of the workaholic episode, I quit my job and traveled for 3 months.


Customer experience analyst for Forrester Research based in Amsterdam, the Netherlands. I came back and ended up again in a stressful, demanding environment. A new country, a new work culture. Monthly work targets to fulfill. That year in Amsterdam was challenging, as I felt alone and fell back into the workaholic pattern. My outlet for dealing with stress was visiting art galleries and museums and reviving my interest in arts and cultural events.


Customer experience manager for Orange Switzerland. I returned to Switzerland and had my first official manager position, where I led a small team and worked on strategic, tactical, and operational levels in the organization. I managed to break the workaholic tendency here, but somehow, there was still stress due to unmet expectations and my role. I still felt alone in my private life, and my relationship ended. My relationship, which began in the year 2000 with a Swiss person, led me to move and find a job in Switzerland. As the relationship ended, I decided to return to Sweden. To home base and work on my personal development, not being a workaholic, dealing with failure, and coping with relationship break-up.


UX consultant for Inuse, Ntech and a freelancer in my own company. I decided to live and work in Stockholm. Since then, I am based in Stockholm. These years, I worked as a consultant in the public sector for various Swedish authorities. I learned and practiced effect management and designing need-oriented services.

However, I also realized that I wanted to learn physical skill sets, which led me to study and become a certified massage therapist. I developed a strong interest in health care to understand how the body functions, reacts and maintains balance.


Service manager at 1177 Vårdguiden. In this role, I worked with design, UX, CX, and I was also part of a team that managed Sweden's official healthcare website. I realized that I missed creating and being innovative. This job role was about administrating and managing external vendors. I lacked the fun of creation.

2015 & 2018-2019, 2020-2021

Consulting again as a freelancer. Minor projects and gigs. In between my jobs, whenever I was unemployed, I returned to being a freelancer. I also took courses in leadership and coaching. I reflect on past experiences and learn how to be a better leader and colleague, what it means to lead, and to be a change agent.


UX Lead at Arbetsförmedlingen, the Swedish Unemployment Authority. This role was pervasive and allowed me to work with digital transformation on an organizational level and tactically deliver input to software development. Contributing to the whole process of creating better processes and designing IT systems. IT systems that fulfill the requirements and needs of their users. Improving the satisfaction of the employees and internal users.


UX Lead consultant at Maverick, Sigma. I worked on an assignment for HSB, Sweden's most significant housing cooperation. Designing e-services.


UX Lead at Azets Insight. Leading a team of UX & UI. Being a product owner of Azets design system. Creating a design system from scratch in Figma. Supporting the organization in design-related tasks and customer experiences.


UX Lead & Coach. This year was unexpected. Working 3 months for Apotek Hjärtat as UX Lead. Being unemployed again. Self-care practices. Adventures.

Since April this year, I have embarked on the journey of writing and sharing my thoughts on Medium and social media. Every day, I challenge myself. Write and reflect. Reflect. Not governed by outer circumstances. Being and understanding.